Known as "the bible" of herpetological medicine and surgery, Mader's Reptile and Amphibian Medicine and Surgery, 3rd Edition edited by Stephen Divers and Scott Stahl provides a complete veterinary reference for reptiles and amphibians, including specific sections on practice management and development; taxonomy, anatomy, physiology, behavior, stress and welfare; captive husbandry and management including nutrition, heating and lighting; infectious diseases and laboratory sciences; clinical te...

Electric Motors and Drives: Fundamentals, Types and Applications, Fifth Edition is intended primarily for non-specialist users or students of electric motors and drives, but many researchers and specialist industrialists have also acknowledged its value in providing a clear understanding of the fundamentals. It bridges the gap between specialist textbooks (too analytical for the average user) and handbooks (full of detail but with little insight) providing an understanding of how each motor a...

An accessible introduction to ecological science, with nearly one-hundred events and developments explained. Features quotes from leading ecologists, scientists, philosophers and politicians, including Charles Darwin and Eugene Odum.

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platf...

"This is the first volume to examine seriously the notion of a 'Persianate world' extending far beyond the traditional strongholds of Iran and India. By highlighting the uses of Persian across early modern Eurasia in places as diverse as China, Siberia, and even England, the volume represents an exceptionally important contribution to our understanding of what constituted this world."--Andrew Peacock, Professor of Middle Eastern and Islamic History, University of St. Andrews "With erudition ...

The Fourth Industrial Revolution is now transforming logistics and supply chain industries. Consumer habits are changing fast and supply chains are having to adapt to meet the challenges created by this dynamic new environment. Traditional logistics operating models are under threat.

Incumbent freight operators across the entire transport and warehousing spectrum have been forced to develop strategies to effectively compete with new start-ups. The Logistics and Supply Chain Innovation Handboo...

A History of Europe in the Modern World delves into how Europe's history has contributed to the development of the modern world and an increasingly global society. The twelfth edition of this classic text links specific nations, movements, and landmark events in European history to broader historical themes and problems that have shaped the contemporary era. Readers of this text will learn about Europe's past within the context of key historical trends, including the rise of industry and a gl...

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...