Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...

Digital disruption is the biggest challenge that businesses are facing today. But where there is risk, there is opportunity. New technologies allow you to think big. At the same time, you need to think practical. Make Disruption Work shows you what digital disruption entails and how to ride the wave. The book is focused on evidence, not opinion, and offers real-world examples of companies that underwent digital disruption and how they now bank extremely healthy digital sales. Disruption need ...

This work analyzes ritual practices and knowledge related to the Mesoamerican calendar with the aim of contributing to the understanding of the use and conceptualization of this calendar system in the contemporary K'iche' community of Momostenango, in the Highlands of Guatemala. The research presented here discusses the indigenous calendar system, forms of synergy between the Christian and the Highland Guatemalan calendar, the indigenous perception of history and continuity in time-related sy...

In the Caribbean region, landscape change is part of the region's history. The Caribbean exemplifies man-made changes to landscape, beginning with Amerindians, continuing to the importation of exotic species through the colony area, extreme land degradation caused by sugar plantation, forced settlement of millions of enslaved Africans, diverse populations of indentured laborers, and continued mixing of cultures from globalized interactions today, such as tourism. This has led to not only inte...

In his valedictory lecture, The Roundabouts of European Law and Economics, Prof. Dr Roger Van den Bergh critically reflects upon three decades of research in European Law and Economics. He discusses the difficult reception of economic analysis of law in the 1980s-1990s, the spectacular growth of Law and Economics in both academia and policy circles at the turn of the millennium and the recent impact of behavioural economics on policy-making. Examples from different areas of law illustrate maj...

While agglomerations along the Rhine are confronted with the uncertainties of an increasing flood risk due to climate change, different programs are claiming urban river front sites. Simultaneously, urban development, flood management, as well as navigation and environmental protection are negotiating the border between the river and the urban realm. This produces complex spatial constellations between the river system and the urban realm with a diverse set of interdependencies, where program...

Residential buildings account for a significant amount of the national energy consumption of all OECD countries and consequently the EU and the Netherlands. Therefore, the national targets for CO2 reduction should include provisions for a more

energy efficient building stock for all EU member states.

National and European level policies the past decades have improved the quality of the building stock by setting stricter standards on the external envelope of newly made buildings, the efficienc...

Mathematics education is a mess. In primary education the development in arithmetic, geometry and other math topics is greatly hindered.

Mathematicians are trained for abstraction while education is an empirical issue. When mathematicians meet in class with real live pupils then they solve their cognitive dissonance by holding on to tradition. But tradition and its study materials have not been designed for empirical didactics. Pupils suffer the consequences.

The West reads from left to right...

Star Route 1 is the fifth Center Pivot publication the Last Chance Press of M12 Studio. Co-publishers: M12 Collective and the Last Chance Press.

Through interdisciplinary approaches, this series explores and connects the changing realities of rural landscapes and communities around the world.

Like the network of post offices presented herein, Star Route 1 is itself a precise arrangement of distances. Alongside pin-board messages, crop prices, reconfigured addresses, and a horse named Montana...

Practical hands-on knowledge in the operational use of electronic chart display and information systems (ECDIS). The guide gives an overview of the principles of ECDIS navigation.