Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice ba...

Learn from a rich compilation of case studies presenting key themes predicting future trends, illuminating issues that can be applied to practice, and providing a means for understanding important problems with greater clarity.

Improve your relationships with your boss, peers and teammates, and ensure your voice is heard by engaging in difficult conversations with confidence, clarity, compassion, curiosity, compromise, credibility and courage.

Our daily lives are permeated by the activities of logistics and supply chain, from food and clothing to doorstep deliveries. As these processes have the ability to significantly impact the natural environment, it has never been so important to develop and implement sustainable principles and practices. Sustainable Logistics and Supply Chain Management is an essential textbook for undergraduate and postgraduate students for understanding sustainability as it pertains to logistics operations.

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Take your career to the next professional level and give yourself that competitive edge by learning the essentials of coding with this friendly and easy-to-understand guide.

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working.

Easy-to-follow frameworks and checklists will help you conduct an internal com...

Global disruption, new technologies and changing consumer habits are causing turmoil in the supply chain industry. This book shows businesses how to remain resilient in this dynamic new environment. The supply chain crisis of 2021 exposed the necessity of a sustainable supply chain.

The Fourth Industrial Revolution has transformed our society and economy. The logistics and supply chain industry continues to be innovated by automation, blockchain and sustainability. Amid all this volatility, i...

Uncover your creative spark and discover how it can revolutionize your leadership.

From natural disasters to cyber-attacks to global pandemics, the modern risk environment is highly complex and challenges our fundamental understanding of risk and crisis management. All senior risk and crisis managers face a similar challenge: maximizing their organization's ability to prepare for a potential high-impact event. Blending practical insights with rigorous research, Strategic Risk and Crisis Management provides a range of realistic solutions for any operational environment.

It i...

Productivity, collaboration, confidence, success - it all depends on a positive outlook and good mental wellbeing. And your mental health begins with you.