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Resultaten (26)
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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
2022 || Paperback || Tag || SAGE
Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.
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Interpersonal Communication
2023 || Paperback || Gamble || SAGE
A student introduction to interpersonal communication, taking an applied approach and including case studies throughout.
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Media, Democracy and Social Change
2023 || Hardcover || Davis || SAGE
A timely and provocative exploration of contemporary political communication from a world-leading author team. In an age of "fake news" and Youtube algorithms it can be tempting to see politics as all mediation, but this book refocuses on the broader contexts or neoliberalism, elites, populism, activism and so on. There's more to Trump than Twitter.
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Terrorism and Communication
2023 || Paperback || Matusitz || SAGE
Based on the premise that terrorism is essentially a message, Jonathan Matusitz examines terrorism from a communication perspective - making it the first text to offer a complete picture of the role of communication in terrorist activity.
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Digital Media and Innovation: Management and Design Strategies in Communication
2023 || Paperback || Gershon || SAGE
Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.
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Case Studies in Organizational Communication: Ethical Perspectives and Practices
2022 || Paperback || May || SAGE
Integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.