With an emphasis on qualitative research as a process, and with new chapters on researching social mass media and writing a research project, this book takes a holistic approach to research and provides readers with a clear, step-by-step guide

A fully updated and accessible overview of randomized response

This is an essential guide for graduate students and researchers in the social and behavioural sciences, identifying and answering the essential questions from assessing risks to protecting privacy and vulnerable populations. It is also a very useful resource for students developing their thesis and dissertation proposals.

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Through a series of examples of statistics in the media, this book shows you how to critically assess the presentation of data in the media, to identify what is significant and to sort verifiable conclusions from misleading claims.

Looking at the rise of the auto-industrial economy and evaluating its effect on modern society, this book provides a succinct exploration that will be of interest across the social sciences

Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.

This handy reference provides students, either new to methods or in need of a refresher, with the answers to some of the most frequently asked questions about qualitative research.

Ideal for those already familiar with basic Excel features, this updated Third Edition shows readers how to utilize Microsoft (R) Excel's functions and Analysis ToolPak to answer simple and complex questions about data.

Practical, no-nonsense, accessible guide to planning, writing and publishing a journal article.