Now in its fourth edition, this leading introduction to ethnography has been thoroughly updated and substantially rewritten. The volume offers a systematic introduction to ethnographic principles and practice, and includes a new chapter on Ethnography in the digital world. The authors argue that ethnography is best understood as a reflexive process.

This requires recognition that social research is part of the world that it studies, and demands that researchers reflect on how they shape both ...

One of the "six best books for data geeks" - Financial TimesWith over 200 images and extensive how-to and how-not-to examples, this new edition has everything students and scholars need to understand and create effective data visualisations. Combining 'how to think' instruction with a 'how to produce' mentality, this book takes readers step-by-step through analysing, designing, and curating information into useful, impactful tools of communication. With this book and its extensive collection ...

Whether students are doing interviews in their own research or just using other researchers' data, this book tells them everything they need to know about designing, planning, conducting and analyzing quality interviews.

A Super Quick guide to planning an academic essay, from setting your structure and developing an argument to staying on topic.

Introduction to Research Methods contains everything from developing an initial idea into a proposal, through to analysing data and reporting results. Whether you have to undertake a project as part of your coursework, or as part of your employment, or simply because you are fascinated by something you have observed and want to find out more, this book offers you advice on how to turn your ideas into a workable project.

Specifically it will show you how to:

*Choose your research methods

*Choo...

Focusing on appropriate data management and dissemination, this book guides the reader through the challenges associated with using secondary data, enabling them to source and manage this data to design an effective and efficient project.

The Fifth Edition of the bestseller Research Methodology has reimagined, redesigned (now in landscape format), and fully renovated how a textbook can help students achieve success in their methods course or research project.

Now updated to cover latest versions and featuring instructions for both Mac and Windows users, this book is still the go-to source of support for getting to grips with qualitative data analysis using ATLAS.ti.

Explaining the theoretical underpinning of generalized linear models, this text enables researchers to decide how to select the best way to adapt their data for this type of analysis, with examples to illustrate the application of GLM.