This updated edition offers a practical step-by-step guide to understanding, working with and presenting both primary and secondary qualitative data, thereby equipping students with a toolkit that they can apply to data in any context.

This book provides all students need to start out a survey research project.

Providing a map of the entire process, this is the perfect textbook and guide to the often bewildering world of experimental design and statistics.

Balancing theoretical foundations with practical strategies, this book helps you develop an approach to your qualitative data analysis that is both systematic and insightful.

Need to raise your writing game? Save time and improve your grades, with this snappy guide to improving your academic writing.

Drawing on the authors' 30 years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.

Concise and unintimidating, the fifth edition of this bestselling book is the only pragmatic, quick-start guide to the main theories, issues, and approaches to insider action research.