Borders draw one map of the world; money draws another. A journalist’s riveting account exposes a parallel universe exempt from the laws of the land and reveals how it became a haven for the rich and powerful.

Hoe behaal je als marketeer of ondernemer succes op internet? Hoe genereer je kwalitatief hoogwaardig bezoek met online campagnes? Welke vormen van online marketing moet je inzetten? Welke juist niet? Hoe zorg je voor een optimale conversie op jouw website? Hoe ontwikkel en onderhoud je succesvolle social media profielen? Hoe adverteer je op Google, Facebook, LinkedIn en Twitter? Hoe bereik je mensen op hun smartphone?

Dit boek geeft een krachtig en actueel overzicht van ruim twintig vormen v...

Als Nederland tijdens de crisis de economische prestaties van België

had kunnen evenaren dan lag ons nationaal inkomen nu 25 miljard

hoger, hadden we inmiddels een situatie van begrotingsevenwicht

en hadden we een kwart miljoen extra voltijdsbanen gerealiseerd.

Ook in vergelijking met verschillende andere Europese landen zijn

de economische prestaties van Nederland tijdens de crisis bedroevend

te noemen.

In dit boek laat Taco van Hoek overtuigend zien dat de oorzaak hiervan

vooral moet worde...

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...

A chronicle of recent events that have shaken the world, from the author of Capital in the Twenty-First Century

Discover the secrets of world-class leadership!When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.

The New Gold Standard takes you on an exclusive tour behind the sce...

A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.

A radical examination by a leading financial analyst, commentator and investor of the ills of capitalism and how they can be fixed

What went wrong with capitalism? Ruchir Sharma’s explanation is unlike any you have heard before. Progressives are partly right when they mock modern capitalism as “socialism for the rich,” but what really happened in recent decades is that government in developed nations expanded in just about every measurable dimension, from spending and regulation to the ...

Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...

A revised and expanded edition of the book described by Book Monthly as 'an absolute gem. A bible, in fact'.