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Statistics for Managers Using Microsoft Excel, Enhanced, Global Edition (e-book)
Global Edition
2022 || E-book via Bookshelf || David Levine e.a. || Pearson
For one-semester courses in Introduction to Business Statistics. The gold standard in learning Microsoft Excelfor business statistics Statistics for Managers Using Microsoft (R) Excel (R), 9th Edition, Global Edition helps students develop the knowledge of Excel needed in future careers. The authors present statistics in the context of specific business fields, and now include a full chapter on business analytics.
Guided by principles set forth by ASA's Guidelines for Assessment and...
Operations Management (e-book)
2022 || E-book via Bookshelf || Nigel Slack e.a. || Pearson
Operations may not run the world, but it makes the world run! To truly understand the way a business operates, you need to get your hands dirty -- that's how you get to appreciate what's actually happening within an organization. Looking inside for the answers is what Operations Management is all about. Learn from world-leading experts Nigel Slack, Alistair Brandon-Jones and Nicola Burgess and benefit from their wealth of experience helping improve businesses of all shapes and sizes.
Strategic in its perspective, the book offers a comprehensive and practical way to explore key concepts and see them in action through a plethora of international examples. What makes Operations Management, 10th edition work so well? Clear structure (thanks to the "4 Ds" model of operations management) Real life examples through the 'operations in practice' boxes and case studies Worked examples blend qualitative and quantitative perspectives Critical commentaries pose alternative views where appropriate Summary answers to key questions in practical bullet points A New section in every chapter called 'Responsible Operations', which summarizes how the topic touches upon social, ethical and environmental issues Nigel Slack is Emeritus Professor of Operations Management and Strategy at Warwick Business School, an Honorary Professor at Bath University and 'Honorary Fellow of the European Operations Management Association'. Alistair Brandon-Jones is a Full Chaired Professor in Operations and Supply Chain Management, and Head of the Information, Decisions, and Operations Division at the University of Bath, School of Management.
Mullins: Organisational Behaviour in the Workplace (e-book)
2021 || E-book via Bookshelf || Laurie Mullins || Pearson
"Comprehensive and accessible Organisational Behaviour text which introduces students to the key concepts, theories and subject knowledge in well organised and clear manner."Dr Louise Preget, University of Bournemouth Now a thoroughly modernised edition of Management & Organisational Behaviour the new Organisational Behaviour in the Workplace guides students through the person-organisation relationship by applying theories, developing critical thinking and engaging with case studies. This ...
Principles of Marketing, Global Edition (e-book)
2021 || E-book via Bookshelf || Philip T. Kotler e.a. || Pearson
For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their da...
Fundamentals of Strategy (e-book)
2020 || E-book via Bookshelf || Richard Whittington e.a. || Pearson
Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Regner, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is co...
Digital Marketing / 8th edition (e-book)
2022 || E-book via Bookshelf || Dave Chaffey e.a. || Pearson
I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.
We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from ...
International Business / 17th Global Edition (e-book)
2021 || E-book via Bookshelf || John Daniels e.a. || Pearson
Enhance your students' understanding of international business markets. International Business: Environments and Operations, 17th Edition, develops critical thinking skills by balancing classroom theory with practice. With contemporary examples, scenarios, and cases, this bestselling guide will give your students the necessary tools for success.
Economische ethiek en bedrijfsomgeving (e-book)
2015 || E-book via Bookshelf || Ad Marijs || Noordhoff || met inkijkexemplaar
Economische ethiek en bedrijfsomgeving speelt in op de toenemende aandacht voor ethisch handelen in bedrijfsleven en onderwijs. Deze uitgave belicht zowel de ruimte voor het streven naar eigenbelang als de grenzen daarvan.
- De praktische toepassing van Ethiek in de bedrijfsomgeving staat centraal;
- kort, bondig en zeer actueel;
- Waarom kiezen voor Economische ethiek en bedrijfsomgeving?
Ethisch én economisch handelen gaat soms moeilijk samen. Ethisch handele...
The Basics of financial management- Exercises / Druk 3 (e-book)
2018 || E-book via Bookshelf || Wim Koetzier e.a. || Noordhoff || met inkijkexemplaar
- International edition of the popular Dutch textbook for Financial Management;
- contains new sources of finance, such as business angel, crowdfunding and credit unions;
- comes with lots of rich online materials for both students and teachers.
This is the additional exercise book of Basics of Financial Management.
Financial Management is the international edition of Basisboek Bedrijfseconomie. A perfect introductory textbook for first year students. Part 1 introduces students to the main e...
Handboek commerciële vaardigheden / Druk 2 (e-book)
De basis voor plezier en succes in het commerciële vak
2020 || E-book via Bookshelf || Stefan Renkema || Boom || met inkijkexemplaar
In een wereld die steeds digitaler wordt, neemt het belang van menselijk contact juist toe. Deze ogenschijnlijke tegenstelling geldt ook voor het salesvak. Bij simpele producten en diensten wordt de verkoper steeds vaker vervangen door een applicatie, maar bij complexe producten en diensten is er juist meer behoefte aan de expertise van de verkoper. Tenminste, als deze waarde kan toevoegen! Bij het toevoegen van waarde zijn commerciële vaardigheden voor een verkoper onmisbaar. Aan de telefoo...