Comprehensive, easy to read and systematic treatment of alliance management, suitable for Strategic Management students as well as reflective practitioners. New edition fully updated with two new chapters covering mindsets, new technologies and emerging themes, as well as new international case studies throughout; Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second ...

Every decision is an economic decision.

Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...

Discover the critical art of rethinking: how questioning your opinions can position you for excellence at work and wisdom in life

Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, the most crucial skill may be the ability to rethink and unlearn. Recent global and political changes have forced many of us to re-evaluate our opinions and decisions. Yet we often still favour the comfort of conviction over the discomfort of doubt, and prefer opinions ...

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions.

A new textbook on entrepreneurship and innovation which has a global focus.

DROPOUT. PACIFIST. PHYSICIST. CASANOVA. REFUGEE. REBEL. GENIUS.

THINK YOU KNOW EINSTEIN? THINK AGAIN

His face is instantly recognisable. His name is shorthand for genius. Today, he's a figurehead as much as a man, symbolic of things larger than himself: of scientific progress, of the human mind, even of the age. But who was Einstein really?

The Nobel Prize-winning physicist who discovered relativity, black holes and E = mc2, dined with Charlie Chaplin in Hollywood and was the inspiration for ...

This book provides a wide-ranging guide to the complex, multidisciplinary area of coaching, exploring coaching theories and approaches, genres and settings, and professional issues.

THE INTERNATIONAL BESTSELLER

'Masterful. Galor answers the ultimate mystery' LEWIS DARTNELL

'Completely brilliant and utterly original' JON SNOW

'Astounding in scope and insight' NOURIEL ROUBINI

The stunning advances that have transformed human experience in recent centuries are no accident of history - they are the result of universal and timeless forces, operating since the dawn of our species. Drawing on a lifetime's scientific investigation, Oded Galor's ground-breaking new vision identif...