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Wiskunde is een belangrijk ondersteunend vak bij economische opleidingen. Het biedt ondersteuning aan bijvoorbeeld financiële vakken, onderzoek en statistiek, levensverzekeringswiskunde, operations research, algemene economie en marketing. Onderwerpen die aan bod komen zijn elementair rekenen, lineaire verbanden, tweedegraads verbanden, differentiëren, financiële rekenkunde en voorraadbeheer.

Basisboek wisk...

What do steel, coffee and gasoline have in common? They are commodities which are globally consumed on a daily basis. Before being consumed, the materials make their way through their value chains. Traders play a key role in these chains. They match supply and demand by purchasing and selling commodities. As the commodity markets involve trillions of dollars, this leads to a substantial financing need, which has led to the emergence of the field of Trade & Commodity Finance.

This book provide...

Dit boek bevat de uitgebreide en geannoteerde tekst van de EW Economie-lezing die de voorzitter van ondernemersorganisatie MKB-Nederland Jacco Vonhof maandagavond 6 december 2021 heeft uitgesproken in debatcentrum De Rode Hoed in Amsterdam.

Jacco Vonhof (52) is sinds 3 september 2018 voorman van MKB-Nederland. In de titel van zijn EW Economie-lezing verwijst Vonhof niet zomaar naar zijn verleden als glazenwasser, het beroep waarmee hij zijn carrière als ondernemer is begonnen. Hij voelt zich...

Is management een onderdeel van economie? Wat is het verband tussen management en sociologie of psychologie? En waarom moeten managers beschikken over wiskundige inzichten?

Dat, en nog veel meer, vind je terug in dit basiswerk over management van organisaties. In plaats van enkel zogenaamde succesformules en instant recepturen aan te bieden, belicht dit boek de verschillende alternatieve benaderingswijzen die vaak

afkomstig zijn uit diverse vakgebieden waarop de managementwetenschap steunt. H...

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...

The authors of the #1 New York Times best-seller Designing Your Life examine how COVID has transformed our work lives and present strategies for using design thinking to create a new work-life balance. Original.

A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, ...

For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, i...

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in organizational behavior.  A streamlined presentation of key organizational behavior concepts 

Currently in use at more than 500 colleges and universities worldwide, Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and i...