Resultaten (153)

52,00
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Organization Development

The Process of Leading Organizational Change

2023 || Paperback || USA) Donald L. (University of Denver Anderson || SAGE

Organization Development: The Process of Leading Organizational Change, Sixth Edition offers a comprehensive look at individual, team, and organizational change, covering classic and contemporary organization development techniques.

55,00
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Reflexive Leadership

Organising in an imperfect world

2021 || Paperback || Mats Alvesson e.a. || SAGE

Making a case for a reflexive approach to leadership that is informed by in-depth studies of managers. The book aims to facilitate reflexivity in terms of challenging one's position - understanding of leadership - and considering alternatives.

75,00
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Marketing Communications

Objectives, Strategy, Tactics

2020 || Paperback || John R Rossiter e.a. || SAGE

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

70,00
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A Step-By-Step Introduction to Statistics for Business

2018 || Paperback || Richard N Landers || SAGE

A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings.

64,00
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Performance Management Systems

An Experiential Approach

2021 || Paperback || Arup Varma e.a. || SAGE

An experiential and skills-building approach, exploring the realities and complexities of performance management. Cross-cultural cases, review questions and exercises provide students with the practical skills they need to understand how performance management links to business results.

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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership

2021 || Paperback || Brad Jackson e.a. || SAGE

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

67,00
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Marketing Ethics & Society

2021 || Paperback || Lynne Eagle e.a. || SAGE

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

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Collecting Qualitative Data Using Digital Methods

2021 || Paperback || Rebecca Whiting e.a. || SAGE

An invaluable guide to using digital research methods in business and management dissertations at Masters level, with practical guidance into how to use these approaches in your own research project.

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Management Decision-Making, Big Data and Analytics

2021 || Paperback || Simone Gressel e.a. || SAGE

An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.

60,24
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Doing Business in Asia

2020 || Paperback || Gabriele Suder e.a. || SAGE

A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.