Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

'Informs, engages and, above all, entertains' Charles Duhigg, bestselling author of The Power of HabitNew York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen. What happens when we take our thinking upstream and try to prevent problems before they happen?Most of us are pretty good at dealing with problems – we’re used to being resourceful and improvising solutions. But we also tend to focus on reacting ...

You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That’s where this book comes in.

“Make Products That Matter” helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product...

De broodnodige digitale transformatie die organisaties en bedrijven moeten maken, zorgt voor spanning en onzekerheid bij velen. Meer dan de nieuwste technologieën vinden en toepassen, is het immers zaak om interne processen te stroomlijnen en de organisatie aan te passen aan nieuwe manieren van werken. Het succes hangt grotendeels af van de bereidheid van alle werknemers om mee te stappen in dit proces en dus in welke mate organisaties erin slagen om de mindset en de cultuur binnen het bedri...

The Growth Paradox describes the phenomenon of growing pains. When a business grows rapidly, it tends to slow itself down. How can this be prevented? Is there anything that can be done about it? Absolutely, and this book helps you with that! In eleven chapters, it explains in clear language what the most common growing pains are and how to address them. Assumptions are debunked, myths are busted, problems are explained, and solutions are provided. Every company has the potential to become a g...

Carbonism is a brand-new worldview with deep scientific origins. The concept is based on a new theory which aims to explain all life in the Universe. A blueprint of life-based on the humble carbon atom.

This new blueprint of life is called the theory of Carbonology. It was formulated early in the 1990s by English biologist Mark Andrew Janes. The theory suggests and demonstrates that life is entirely based on the element carbon; this is no surprise.

In essence, a human is a type of massive ca...

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The consequences of the Ukraine war, digitalization, and climate change are confronting the economy with one of the most comprehensive transformations since industrialization. In addition, companies around the world are engaging in a talent war – a competition for the very best managers. Experts agree that companies with an intact corporate culture are better equipped to meet these challenges than others. “Lion Culture” describes how such a culture looks in practice, how it can be lived...

This book is for anyone looking to prepare a wide range of delicious, healthy, and nutritious dishes! These recipes were passed down through several generations and will hopefully, continue to pass through future ones. There are a variety of delicious recipes that will make your mouth water and have you returning for more. The recipes in this book will consist of meats, casseroles, vegetables, desserts, bread and much more. Enjoy!!