Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.

-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings -Focus on building from theory and methods coverage to research projects makes for easy and dynamic use in a range of introductory, capstone, and...

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet.

Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. ...

What does -it mean to live and die in relation to other animals? Animal Intimacies posits this central question alongside the intimate--and intense--moments of care, kinship, violence, politics, indifference, and desire that occur between human and nonhuman animals. Built on extensive ethnographic fieldwork in the mountain villages of India's Central Himalayas, Radhika Govindrajan's book explores the number of ways that human and animal interact to cultivate relationships as interconnected, r...

A new examination of mass digitization as an emerging sociopolitical and sociotechnical phenomenon that alters the politics of cultural memory.

Today, all of us with internet connections can access millions of digitized cultural artifacts from the comfort of our desks. Institutions and individuals add thousands of new cultural works to the digital sphere every day, creating new central nexuses of knowledge. How does this affect us politically and culturally? In this book, Nanna Bonde Thylstru...

Contests the association of care with women as empirically and historically inaccurate, as well as politically unwise. Tronto presents care as one of the central activites of human life and illustrates the ways in which society degrades the importance of caring in order to maintain the power of those who are privileged.

A rich, wondrous anthology of the Western magical tradition, from the Old Testament to Doctor Faustus and Paradise Lost, now in a Penguin Classics black spine edition

". . . as when iron is drawn to a magnet, camphor is sucked into hot air, crystal lights up in the Sun, sulfur and a volatile liquid are kindled by flame, an empty eggshell filled with dew is raised towards the Sun . . ."

The Bible is full of stories featuring forms of magic and possession-from Moses batt...

Examines the role of imagination in the cultural development of our shrinking world. The world is growing smaller. Every day we hear this idea expressed and witness its reality in our lives-through the people we meet, the products we buy, the foods we eat, and the movies we watch.

In this bold look at the cultural effects of a shrinking world, leading cultural theorist Arjun Appadurai places these challenges and pleasures of contemporary life in a broad global perspective. Offering a new fram...

In the summer of 1963, anthropologist Jean Briggs journeyed to the Canadian Northwest Territories (now Nunavut) to begin a seventeen-month field study of the Utku, a small group of Inuit First Nations people who live at the mouth of the Back River, northwest of Hudson Bay. Living with a family as their "adopted" daughter-sharing their iglu during the winter and pitching her tent next to theirs in the summer-Briggs observed the emotional patterns of the Utku in the context of their daily life....

James Walvin offers a new and an original interpretation of the barbaric world of slavery and of the historic end to the slave trade in April 1807. John Newton (1725-1807), author of 'Amazing Grace', was a slave captain who marshalled his human cargoes with a brutality that he looked back on with shame and contrition.

A guide to Egyptian mythology that explores how the ancient Nile-dwellers explained the world around them. It delves into the origins of life, the creation and evolution of the world, and the reigns of the gods on earth, before introducing us to the manifestations of Egypts deities in the natural environment.