Illustrated with contemporary examples, a new critical analysis of The Big Bang Theory, and in-depth methods for criticism, this updated Third Edition reflects recent changes in the ways television is viewed across multiple devices and the impact of the Internet on television.

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.

Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication.

Throughout the book, students...

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.

A state-of-the-art reference work in the field of interpersonal communication. Well-known experts summarize theory, research, and address key issues such as personal relationships, computer-mediated communication, language, personality, skills, nonverbal communication, and communication across the life span.

A student introduction to interpersonal communication, taking an applied approach and including case studies throughout.

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.

Introductory textbook offering intercultural communication students a fuller understanding of how culture and communication affect and effect eachother.

The Second Edition of the award-winning The SAGE Handbook of Conflict Communication emphasizes constructive conflict management from a communication perspective which places primacy in the message as the focus of conflict research and practice.