Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.

The first text to introduce students to the fundamentals of crisis communication using an ethical approach.

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.

A student introduction to interpersonal communication, taking an applied approach and including case studies throughout.

A timely and provocative exploration of contemporary political communication from a world-leading author team. In an age of "fake news" and Youtube algorithms it can be tempting to see politics as all mediation, but this book refocuses on the broader contexts or neoliberalism, elites, populism, activism and so on. There's more to Trump than Twitter.

Based on the premise that terrorism is essentially a message, Jonathan Matusitz examines terrorism from a communication perspective - making it the first text to offer a complete picture of the role of communication in terrorist activity.

Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.