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Toegepaste communicatiekunde (37)
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Crisis Communication and Crisis Management: An Ethical Approach
2023 || Paperback || St. John || SAGE
The first text to introduce students to the fundamentals of crisis communication using an ethical approach.
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Mediation Theory and Practice
2018 || Paperback || McCorkle || SAGE
Mediation Theory and Practice, Third Edition introduces students to the process of mediation by using practical examples that show students how to better manage conflicts and resolve disputes. Authors Suzanne McCorkle and Melanie J. Reese help students to understand the research and theory that underlie mediation, as well as provide students with the foundational skills a mediator must possess in any context, including issue identification, setting the agenda for negotiation, problem solving,...
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Voicing Relationships
2022 || Paperback || Baxter || SAGE
An expansion of Baxter's earlier award winning work on relationship communuication and 'relational dialectics theory', the 1996 Relating Dialogues and Dialectics (co-authored with Barbara Montgomery).
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Television Criticism
2016 || Paperback || O'Donnell || SAGE
Illustrated with contemporary examples, a new critical analysis of The Big Bang Theory, and in-depth methods for criticism, this updated Third Edition reflects recent changes in the ways television is viewed across multiple devices and the impact of the Internet on television.
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The PR Agency Handbook
2023 || Paperback || Luttrell || SAGE
Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.
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Careers in Media and Communication
2018 || Paperback || Smith || SAGE
Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication.
Throughout the book, students...
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Techniques of Close Reading / Druk 2
2023 || Paperback || Brummett || SAGE
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Interpersonal Communication
2023 || Paperback || Gamble || SAGE
A student introduction to interpersonal communication, taking an applied approach and including case studies throughout.
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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
2022 || Paperback || Tag || SAGE
Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.
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Inter/Cultural Communication
Representation and Construction of Culture
2012 || Paperback || Kurylo || SAGE
Introductory textbook offering intercultural communication students a fuller understanding of how culture and communication affect and effect eachother.