The first text to introduce students to the fundamentals of crisis communication using an ethical approach.

An expansion of Baxter's earlier award winning work on relationship communuication and 'relational dialectics theory', the 1996 Relating Dialogues and Dialectics (co-authored with Barbara Montgomery).

Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career.

A student introduction to interpersonal communication, taking an applied approach and including case studies throughout.

Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.

Based on the premise that terrorism is essentially a message, Jonathan Matusitz examines terrorism from a communication perspective - making it the first text to offer a complete picture of the role of communication in terrorist activity.

Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.

Integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.