Introducing the idea of 'granular ethnography', this interdisciplinary text shows readers how to take ethnography's theoretical foundations into account and clearly lays out the importance of doing so.

Social Psychology takes a sociological approach to the study of the individual in relationship to society. It's main purpose is is to highlight how social psychology provides varied, yet inter-related, explanations for individuals' experiences in groups.

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Through a series of examples of statistics in the media, this book shows you how to critically assess the presentation of data in the media, to identify what is significant and to sort verifiable conclusions from misleading claims.

This handy reference provides students, either new to methods or in need of a refresher, with the answers to some of the most frequently asked questions about qualitative research.

Ideal for those already familiar with basic Excel features, this updated Third Edition shows readers how to utilize Microsoft (R) Excel's functions and Analysis ToolPak to answer simple and complex questions about data.

A fully updated and accessible overview of randomized response

This is an essential guide for graduate students and researchers in the social and behavioural sciences, identifying and answering the essential questions from assessing risks to protecting privacy and vulnerable populations. It is also a very useful resource for students developing their thesis and dissertation proposals.

Updated to reflect current developments and trends in internet research, this book presents a state-of-the-art review of the Internet as a tool for conducting research in the social and behavioural sciences.