A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.

An up-to-date, clear and practical guide to understanding and using SEM - authored by a world-renowned researcher in the field who can incorporate his own data to show how the method is applied

In the present epoch of global change, movement, interconnection and the intensification of social issues within and across many societies, applied social psychology is more relevant than ever. The SAGE Handbook of Applied Social Psychology offers an overview of the field and the disparate and evolving approaches.

This book will provide your students with a framework for understanding the most common areas of interest for Social Cognition, such as perception, attitudes and stereotyping.

Using interesting case studies and useful exercises, Applying Social Psychology is an invaluable tool in learning how to develop and carry out psychological interventions.

The Third Edition of this much celebrated textbook continues to focus on the four major and influential perspectives in contemporary social psychology - social cognition, social identity, social representations, and discursive psychology.