Volume one of two of this comprehensive exploration of the major developments of social psychological theories.

'Since its very first edition, Social Cognition has been the undisputed bible of the field. Insightful, authoritative and beautifully written by two of the field's most eminent researchers, it is an indispensable guide for students and scientists alike' -Daniel Gilbert, Harvard University

Volume two of two of this comprehensive exploration of the major developments of social psychological theories.

The SAGE Library in Social and Personality Psychology Methods provides students and researchers with an understanding of the methods and techniques essential to conducting cutting-edge research.

This student-friendly guide looks at the key theories in social psychology. Each chapter contributor is an expert in the field and brings a wealth of their own research and knowledge to the discussion of the 'classic study'.

The only up-to-date, clear and practical guide to understanding and using MLM - authored by a world-renowned researcher in the field who can incorporate his own data to show how the method is applied

Implicit Measures is a key method used in experimental social psychology. Students and researchers often struggle to apply the method and this is the only up-to-date, clear and practical guide to understanding and using it.

Raises awareness and understanding of issues that will enhance even further the generally good conduct and interpretation of research in social and personality psychology.

Comprehensive coverage on the state of research, critical analysis and promising avenues for further study on prejudice, stereotyping and discrimination.

A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way.