This book is a step-by-step introduction to doing qualitative research, supporting you through every milestone of your research project, no matter the type of data or research tools you use.

The bestseller that pioneered the comparison of qualitative, quantitative, and mixed methods research design continues in its Fifth Edition to help students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or thesis.

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

Addressing a key area for researchers and academics, this practical text provides readers with all they need to know about the process of applying for research funding.

In this fully updated and expanded second edition, Carol Grbich provides a guide through current issues in the analysis of qualitative data.

With new chapters on ethics and internet research, this bestselling text has been updated to continue to provide students with an invaluable and balanced introduction to the research process.

With examples from real theses, useful action plans in each chapter and a range of practical tips that are often missed in other books, this is a step-by-step guide to help you excel in your Master's dissertation.

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.