With new coverage of digital research tools and social media, as well as that of areas such as autoethnography, visual and feminist ethnography, this important introduction continues to provide readers with the perfect mix of theory and practical advice to ensure their research is carefully thought through, replicable, and ethically sound

An easy to follow guide for Business and Management students undertaking an extended research project, covering the entire process from start to finish.

Full of practical tips, exercises and summaries, this book continues to be a masterclass in qualitative research for students and researchers across the social sciences and beyond.

In her detailed and down-to-earth style, Zina O'Leary sets out how to approach each stage of your research project; from choosing a research design and methodology to collecting and analysing data, then communicating your results - while showcasing best practice along the way.

The classic text in multilevel analysis, dealing with everything you need to know, has been hugely revised and added to and is supported by all the software. A must-have for modellers.