Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

The latest edition of a highly successful textbook, Mass Spectrometry, Third Edition provides students with a complete overview of the principles, theories and key applications of modern mass spectrometry. All instrumental aspects of mass spectrometry are clearly and concisely described: sources, analysers and detectors. Tandem mass spectrometry is introduced early on and then developed in more detail in a later chapter.

Emphasis is placed throughout the text on optimal utilisation conditions...

For courses in introductory statistics. Statistics: Informed Decisions Using Data gives students the tools to see a bigger picture and make informed choices. As a current introductory statistics instructor, Mike Sullivan III presents a text that is filled with ideas and strategies that work in today's classroom.

His practical emphasis resonates with students and helps them see that statistics is connected, not only to individual concepts, but also with the world at large.

Fundamentals of Differential Equations presents the basic theory of differential equations and offers a variety of modern applications in science and engineering. This flexible text allows instructors to adapt to various course emphases (theory, methodology, applications, and numerical methods) and to use commercially available computer software.

A re-issued edition of this well-known optics textbook. Designed for intermediate and upper level undergraduates in physics and engineering, the third edition covers the traditional areas of optics whilst including modern applications.

Invitation to Oceanography, Eighth Edition introduces students to the key concepts from geology, chemistry, physics, and biology as it relates to ocean environments and processes. This comprehensive text helps students learn how scientists interpret data, taking raw knowledge and transforming it into real understanding. As concepts are explained and described with words and numbers, students can apply their learning using questions at the end of each chapter, including the Review of Basic Con...

Its Here! The AP® Biology Program Youve Been Asking For.

Biology for the AP® Course, 1st Edition grew out of a belief that the AP® Biology classroom could benefit from a textbook that matches the goals and organization of the course. Although the course content is the equivalent of a first year college biology course, AP® teachers and students face unique challenges. This book is designed to provide the rigor expected for the course, while addressing the need for careful pacing. It provid...

With over two decades of classroom experience, Michael Passer knows how to guide students through the ins and outs of research methods. In this remarkable text, Passer's experience leads to chapters filled with clear explanations, resonant examples, and contemporary research from across the breadth of modern psychology, all while anticipating common questions and misunderstandings. The new edition has been fully updated to reflect the latest APA style guidelines, as well as the updated APA Co...