Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!