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Economie en bedrijf algemeen (1136)
morgen verzonden
International Marketing
2021 || Paperback || Daniel W. Baack e.a. || SAGE
Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Advertising and Promotion
2021 || Paperback || Chris Hackley e.a. || SAGE
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.
morgen verzonden
Leadership
A Diverse, Inclusive and Critical Approach
2023 || Paperback || Naveena Prakasam || SAGE
The first comprehensive leadership textbook with diversity at its heart, challenging traditional ways of thinking about leadership.
Strategic Management in the Media / 3rd edition
Theory to Practice
2024 || Paperback || Lucy Kung || SAGE
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â
Managing Change in Organizations
2023 || Paperback || Stefan Svenningson e.a. || SAGE
This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.
HBR Guide to Dealing with Conflict
Assess the situation. Manage your emotions. Move on
2017 || Paperback || Amy Gallo || Harvard Business Review Press
Learn to assess the situation, manage your emotions, and move on. While some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited time and resources, and fragile egos.
Sure, we share the same overarching goals as our colleagues, but we don't always agree on how to achieve them. We work differently. We rub each...
morgen verzonden
The Obstacle is the Way
The Ancient Art of Turning Adversity to Advantage
2024 || Paperback || Ryan Holiday || Profile Books Ltd
A modern guru who shows the way to turn problems into opportunities - in business and marketing, Ryan Holiday has done it all, seen it all, and now he's here to show you the way.
morgen verzonden
The Four Workarounds
How the World's Scrappiest Organizations Tackle Complex Problems
2024 || Paperback || Paulo Savaget || John Murray Press
Oxford University professor and award-winning researcher Paulo Savaget reveals the ways that the scrappiest organizations problem solve and how everyone can use the same tools at work and in life.
morgen verzonden
The Fund
Ray Dalio, Bridgewater Associates and The Unraveling of a Wall Street Legend
2023 || Paperback || Rob Copeland || Veltman Distributie Import Books
The inside story of the worlds most successful hedge fund
morgen verzonden
Making Strategy
Mapping Out Strategic Success
2021 || Paperback || Fran Ackermann e.a. || SAGE
A practical and engaging text for postgraduate students of strategy, particularly MBAs.
