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Economie en bedrijf algemeen (1131)

46,00
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Consumer Psychology

Theories & Applications

2023 || Paperback || Hazel Huang || SAGE

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

56,00
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met 5% korting 53,20
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Qualitative Research in Business and Management

2020 || Paperback || Michael D Myers || SAGE

Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.

26,95
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met 5% korting 25,60
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

65,95
Levertijd: 4 werkdagen
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Social Media Marketing / 5th edition

2023 || Paperback || Tracy L. Tuten || SAGE

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

72,00
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met 5% korting 68,40
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Project Management

Creating Sustainable Value

2024 || Paperback || Stewart R Clegg e.a. || SAGE

63,00
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met 5% korting 59,85
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Digital Marketing

Strategic Planning & Integration

2022 || Paperback || Annmarie Hanlon || SAGE

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

68,00
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met 5% korting 64,60
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An Introduction to Human Resource Management

2022 || Paperback || Nick Wilton || SAGE

Reflecting the global nature of the workplace with its use of real-world examples, this is a critical introduction to the world of HRM that goes beyond a prescriptive, how-to approach to prepares you for your HR career.

69,95
Levertijd: 4 werkdagen
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Strategic Management / 9th edition

2021 || Paperback || Richard Lynch || SAGE || ook als eBook

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical t...

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Virtual EI (HBR Emotional Intelligence Series)

2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press

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HBR Guide to Smarter Networking (HBR Guide Series)

2024 || Paperback || Harvard Business Review || Harvard Business Review Press