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Economie en bedrijf algemeen (1537)

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Marketing Ethics & Society

2021 || Paperback || Lynne Eagle e.a. || SAGE

Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

55,00
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met 5% korting 52,25
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Reflexive Leadership

Organising in an imperfect world

2021 || Paperback || Mats Alvesson e.a. || SAGE

Making a case for a reflexive approach to leadership that is informed by in-depth studies of managers. The book aims to facilitate reflexivity in terms of challenging one's position - understanding of leadership - and considering alternatives.

19,95
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HBR Guide to Project Management (HBR Guide Series)

2024 || Paperback || Harvard Business Review || Harvard Business Review Press

We all wish we could sharpen key management skills-like writing more effective emails or proposals, focusing to-do lists on what really matters, giving more persuasive presentations, or dealing with a boss who makes you want to scream. But who has the time? The HBR Guides can help. In the HBR Guide to Project Management

16,95
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Work Rules!

Insights from Inside Google That Will Transform How You Live and Lead

2024 || Paperback || Laszlo Bock || John Murray Press

From the brilliant and innovative head of Google's people operations - the ultimate guide to attracting the most spectacular talent to your business and how to ensure the best and the brightest succeed.

17,99
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met 5% korting 17,09
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Hyperfocus

How to Work Less to Achieve More

2020 || Paperback || Chris Bailey || Macmillan

The life hack that you've been waiting for – to work less in order to increase your productivity.

12,70
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Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

2020 || Paperback || Eric Ries || Crown

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog ...

75,00
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met 5% korting 71,25
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Marketing Communications

Objectives, Strategy, Tactics

2020 || Paperback || John R Rossiter e.a. || SAGE

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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Collecting Qualitative Data Using Digital Methods

2021 || Paperback || Rebecca Whiting e.a. || SAGE

An invaluable guide to using digital research methods in business and management dissertations at Masters level, with practical guidance into how to use these approaches in your own research project.

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Management Decision-Making, Big Data and Analytics

2021 || Paperback || Simone Gressel e.a. || SAGE

An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.

60,24
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Doing Business in Asia

2020 || Paperback || Gabriele Suder e.a. || SAGE

From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. This is a unique volume covering the most rel...