The next Bill Gates will not build an operating system. The next Larry Page won't make a search engine. If you are copying these guys, you aren't learning from them. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Gain essential skills on delivering presentations with impact, improve your confidence and learn how to present remotely on screen.

Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.

Understand how technologies such as artificial intelligence, machine learning and automation as well as analytics can improve talent acquisition and recruitment.

Master the essential skills that have the power to unlock your leadership effectiveness with the updated handbook from award-winning author, Jo Owen.

A clear explanation of the art of negotiation, with practical advice on how to prepare, how to keep cool under pressure, and how body language can be used to your advantage.

All of us negotiate every day in different ways - whether that's in a work setting, using professional partners, or even at home. But for many people it's a nerve-wracking experience that leaves them feeling awkward, tongue-tied and at a disadvantage. This book will explain the dynamics of a successful negotiatio...

The New York Times bestseller, which has become a must-have for women in business, is now revised and updated in celebration of its 10th anniversary.

Want to make better choices and avoid common traps? These ten essential Harvard Business Review articles show you how to overcome cognitive biases, back up decisions with data and analytics, and weigh risks and benefits.

This third edition of an international bestseller--over 2 million copies sold worldwide and translated into 33 languages--details how its powerful insights on motivation, conflict, and collaboration can benefit organizations as well as individuals.

Since its original publication in 2000, Leadership and Self-Deception has become an international word-of-mouth phenomenon. Rather than tapering off, it sells more copies every year. The book's central insight--that the key to leadership ...