Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

Combining a strong theoretical underpinning with a wide range of case studies and practical examples, this authoritative textbook provides a deep understanding of career systems, on both an individual and an organizational level.

Vandaag is China de tweede belangrijkste economie van de wereld met aan de leiding Xi Jinping, de machtigste president na Mao Zedong. Xi Jinping werkt aan een hele reeks initiatieven om China naar de absolute top te brengen, zijn ultieme China Dream. Denk maar aan het ‘Belt and Road Initiative’, de nieuwe ‘Silk Road’; ‘Made in China 2025’, een techno-strategisch plan dat China wetenschappelijk en technologisch wereldleider zal moeten maken; het ruimtevaart- en nucleair programma; ...

Supply chains and the logistics activities that drive them are critical to business success. Logistics and Supply Chain Management has the most up-to-date practical tools to manage the people and processes that allow businesses to gain and maintain competitive advantage through their supply chains. You'll discover how effective development and management of supply chain networks will help businesses cut costs and enhance customer value.

The sixth edition of this bestselling book has been comp...