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Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
2020 || Paperback || Eric Ries || Crown
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog ...
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Collecting Qualitative Data Using Digital Methods
2021 || Paperback || Rebecca Whiting e.a. || SAGE
An invaluable guide to using digital research methods in business and management dissertations at Masters level, with practical guidance into how to use these approaches in your own research project.
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Management Decision-Making, Big Data and Analytics
2021 || Paperback || Simone Gressel e.a. || SAGE
An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.
Doing Business in Asia
2020 || Paperback || Gabriele Suder e.a. || SAGE
A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.