For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

What Do We Know and What Should We Do About The Future of Work? is part of a new book series offering short, up-to-date overviews of key issues often misrepresented or simplified in the mainstream media.

In today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient.

In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges ...

SUNDAY TIMES BESTSELLERWATERSTONES NON-FICTION BOOK OF THE MONTHSHORTLISTED FOR THE ORWELL PRIZE 2019SUNDAY TIMES BUSINESS BOOK OF THE YEAR an ECONOMIST Politics and Current Affairs book of the year and a DAILY MAIL and TIMES book of the year'You cannot understand power, wealth and poverty without knowing about Moneyland.'Simon Kuper, New Statesman2019: democracy is eating itself, inequality is skyrocketing, the system is breaking apart. Why?Because in 1962, some bankers in London had an idea...

Economische groei: voor sommigen een fetisj, voor anderen de oorzaak van alle ellende op de wereld. Maar in plaats van te groeien, blijven we vandaag ter plaatse trappelen. In plaats van welvaart te brengen voor iedereen, branden we onszelf en de planeet op. Meyrem Almaci gaat op zoek naar een andere manier om onze economie te doen draaien. Een economie die bijdraagt aan het dagelijkse geluk van mensen, zonder de planeet te ontwrichten. Creativiteit, innovatie en welvaart kunnen perfect samen...

Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...

Winner, 2020 Outstanding Book Award, given by the International Communication AssociationHonorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet ResearchersHow the transformation of social media platforms and user-experience have redefined the entertainment industryIn a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operati...

When a company can get its best ideas to market faster, its leaders can be confident that their most important strategic decisions will be executed faithfully, and their visions for the company’s future will be realized. They are also able to be agile in response to market changes, pursue new opportunities, and achieve ambitious plans for growth.

High Velocity Innovation will show how companies accelerate growth with:

The strategic elements that pull innovation from their best people

A fram...

Haveneconomie en logistiek management moeten op een geïntegreerde wijze bestudeerd worden. Een diepgaande kennis van de verschillende aspecten van de haveneconomie en het logistiek management is cruciaal om de efficiëntie en effectiviteit van de havens te kunnen verhogen.

In dit boek wordt een wetenschappelijke benadering van de problematiek gecombineerd met praktische en beleidsmatige aspecten. Naast het definiëren van de zeehaven als economische entiteit en het schetsen van de actuele log...