Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

The one primer you need to develop your entrepreneurial skills. Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk.

And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to...

A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidiscip...

For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply Chain Management, Second Edition, not only fully addresses the environmental, social and economic challenges of how companies manage purchasing and supply chains, but also delves deeper into emerging areas such as modern slavery, digital technologies and circular supply chains. In addition to expl...

From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.

Tegenspraak en macht gaan samen op. Geen macht zonder tegenspraak. En geen tegenspraak zonder macht. Dat is althans de theorie. De praktijk is lastiger. In het Engels: 'How to speak truth to power?'

Ambtenaren hebben de plicht een minister tegen te spreken als zij vinden dat een minister richting afgrond gaat. Maar tegenspraak komt niet altijd gelegen. En daarbij komt dat degene die je tegenspreekt als ambtenaar, ook de persoon is onder wiens gezag je opereert.

Zowel over het belang van tegen...

Hoe ontstaat welvaart en hoe wordt die verdeeld? Aan de hand van deze twee vragen beschreef Karl Marx in Das Kapital de opkomst en de gevolgen van het kapitalisme. 150 jaar later stellen Viktor Mayer-Schönberger (Oxford Internet Institute) en Thomas Ramge (The Economist) dezelfde vragen en komen tot een radicaal nieuw inzicht: onze op geld gebaseerde economie verandert in sneltreinvaart in een economie die gebaseerd is op data.

Dit boek is een mijlpaal in de economische literatuur: het laat ...

- International edition of the popular Dutch textbook for Financial Management;

- contains new sources of finance, such as business angel, crowdfunding and credit unions;

- comes with lots of rich online materials for both students and teachers.

This is the additional exercise book of Basics of Financial Management.

Financial Management is the international edition of Basisboek Bedrijfseconomie. A perfect introductory textbook for first year students. Part 1 introduces students to the main e...

Sleep is one of the most important aspects of our life, health and longevity and yet it is increasingly neglected in twenty-first-century society, with devastating consequences: every major disease in the developed world - Alzheimer's, cancer, obesity, diabetes - has very strong causal links to deficient sleep.Until very recently, science had no answer to the question of why we sleep, or what good it served, or why its absence is so damaging to our health. Compared to the other basic drives i...