Kun je een rups leren vliegen? gaat over het verschil tussen verandering en transformatie. Veranderen, is iets wat je doet. Transformeren, gebeurt vaak pas na een of meerdere doorbraken en heeft daarom te maken met hoe je tegen de dingen aankijkt.

Of nog anders: het heeft te maken met zien, en met inzien. Wat je niet ziet, zie je niet totdat je het ziet. En wat je niet inziet, zie je niet in totdat je het inziet. En als je het wel (in)ziet, is dat altijd een onverwachte gebeurtenis. Let op het...

The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.

The secret of a brand's success often lies ...

East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...

Considering strategy as something an organization has and which its members do, the new 2nd edition deals with a selection of topics that have been central in recent academic debates in the strategy-as-practice area.

Looks at the function of the air cargo business and its role in global supply chains and logistics. This book examines how carriers are coming up with new methods and technologies to improve ground handling and road transport, traceability systems and barcoding, security and screening, and safe delivery of perishable items.

This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from ...

Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.

Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrating ethics and environmental and social values within the demands of a business world understandably concerned with making profit. First published in 2009 as `Do the Right Thing', The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a busines...

Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, ...

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.