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Economie en bedrijf algemeen (1055)
The Art of the Long View
Planning for the Future in an Uncertain World
2023 || Paperback || Peter Schwartz || Random House
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life-bottom-line numbers, for instance-but the intangibles: our hopes and fears, our beliefs and dreams. Only stories-scenarios-and our ability to visualize different kinds of futures adequately capture these intangibles.
In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines...
The Art of Strategy / 1st edition
A Game Theorist's Guide to Success in Business and Life
2010 || Paperback || Avinash K. Dixit e.a. || WW Norton & Co
Game theory means rigorous strategic thinking. It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world.
Using a diverse array of rich case studies-from pop culture, TV, movies, sports, politics, and history-the authors show how nearly every business and personal inter...
Just Business
Multinational Corporations and Human Rights
2014 || Paperback || John Gerard Ruggie || WW Norton & Co
One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground.
In 2005, the Uni...
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Superconnector
Stop Networking and Start Building Business Relationships that Matter
2019 || Hardcover || Scott Gerber e.a. || Hachette
Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...
morgen verzonden
When McKinsey Comes to Town
The Hidden Influence of the World's Most Powerful Consulting Firm
2023 || Paperback || Walt Bogdanich e.a. || Veltman Distributie Import Books
NEW YORK TIMES BESTSELLER • A NEW YORK TIMES NOTABLE BOOK OF THE YEAR • ONE OF THE WASHINGTON POST's 50 NOTABLE WORKS OF NONFICTION
An explosive, deeply reported exposé of McKinsey & Company, the international consulting firm that advises corporations and governments, that highlights the often drastic impact of its work on employees and citizens around the world
McKinsey & Company is the most prestigious consulting company in the world, earning billions of dollars in fees from major corp...
morgen verzonden
Hype Machine
How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt
2024 || Paperback || Sinan Aral || Crown
Managing Digital Transformation
Understanding the Strategic Process
2021 || Paperback || Andreas Hinterhuber e.a. || Taylor & Francis
Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implem...
Principles of Sustainable Business
Frameworks for Corporate Action on the SDGs
2022 || Paperback || Rob van Tulder e.a. || Taylor & Francis
An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.
Digital Marketing (e-book)
2020 || E-book via Bookshelf || Dave Chaffey e.a. || Pearson
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companiess...
