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Economie en bedrijf algemeen (1061)
Sport Marketing
2023 || Paperback || Windy Dees e.a. || Human Kinetics Publishers
Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the fou...
International Marketing Strategy / 9th edition
Analysis, Development and Implementation
2022 || Paperback || Isobel Doole e.a. || Cengage Learning
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...
morgen verzonden
Events Management
Principles and Practice
2021 || Paperback || Razaq Raj e.a. || SAGE
An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.
morgen verzonden
Institutions and Organizations
Ideas, Interests, and Identities
2013 || Paperback || W. Richard Scott || SAGE
By presenting the differences as well as the underlying commonalities of institutional theories, this book presents a cohesive view of the many flavours and colours of institutionalism. It evaluates and clarifies developments in both theory and research while identifying future research directions.
morgen verzonden
HBR Guide to Getting the Right Work Done (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business Review Press
We all wish we could sharpen key management skills-like writing more effective emails or proposals, focusing to-do lists on what really matters, giving more persuasive presentations, or dealing with a boss who makes you want to scream. But who has the time? The HBR Guides can help. In the HBR Guide to Getting the Right Work Done
morgen verzonden
HBR Guide to Managing Stress at Work (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business Review Press
When your job is demanding so much from you that it's starting to wear you down, here's how to stay productive, cope with the pressure, renew your energy, and perform at your best
morgen verzonden
Changing World Order
Why Nations Succeed or Fail
2023 || Hardcover || Ray Dalio || Simon & Schuster
Learning the lessons from the past helps us to understand how we can make the most of the opportunities in the turbulent times ahead
morgen verzonden
Entrepreneurship
A Contemporary & Global Approach
2024 || Paperback || David Deakins e.a. || SAGE
A new textbook providing a contemporary and global approach to entrepreneurship
morgen verzonden
Shadow Trades
The Dark Side of Global Business
2020 || Paperback || Amos Owen Thomas || SAGE
The first academic text to shine a light on the darker side of global business, providing an illuminating and critical approach to the study of business and management which is vital in ensuring students develop responsible business-conscious and macro interdisciplinary thinking.
morgen verzonden
Organizational Leadership
2023 || Paperback || John Bratton || SAGE
Organizational Leadership provides a critical introduction to traditional and contemporary leadership approaches, demonstrates leadership as a process shaped by internal and external factors. The book demonstrates how theory translates into practice through international case studies and video interviews with leaders across different organizations and sectors.
