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Economie en bedrijf algemeen (1053)
morgen verzonden
Marketing Communications Management
Analysis, Planning, Implementation
2014 || Paperback || Paul Copley || SAGE
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
The Strategy and Tactics of Pricing / 7th edition
A Guide to Growing More Profitably
2023 || Paperback || Thomas T. Nagle e.a. || Taylor & Francis
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...
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The Bezos Blueprint
communication Secrets that Power Amazon's Success
2022 || Paperback || Carmine Gallo || Macmillan
From Carmine Gallo, the bestselling author of Talk Like Ted, comes The Bezos Blueprint, which teaches you the communication and leadership secrets of Jeff Bezos and how to master them.
Award-winning biographer Walter Isaacson is often asked who, of the people living today, would he consider to be in the same league as the innovators he’s profiled: Leonardo da Vinci, Albert Einstein, Steve Jobs. Isaacson’s answer? Jeff Bezos.
The Amazon founder shares the traits that made Isaacson’s inno...
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Corporate Integrity and Accountability
2020 || Paperback || George G. Brenkert || SAGE
In the wake of recent business scandals, such as Enron, public confidence in corporate integrity has been badly shaken. This text looks at the causes of concern and how business might respond, covering topics that include financial reporting, executive compensation, globalisation and business ethics.
Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition
2021 || Paperback || Michael Fullan || Wiley
In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.
The Goal
A Business Graphic Novel
2017 || Paperback || Eliyahu Goldratt e.a. || Taylor & Francis
Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn't improve the plant's performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done.
As Alex identifies the plant's problems and works with his team to find solutions, the reader gains an understanding of th...
Business Research Projects
A solution-oriented approach
2006 || Paperback || Jimme Keizer e.a. || Taylor & Francis
Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....
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The Basic Laws of Human Stupidity
The International Bestseller
2024 || Hardcover || Carlo M. Cipolla || Ebury Publishing
'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world. Since time immemorial, a powerful dark force has hindered the growth of human welfare and happiness.
The Art of Agile Product Ownership
A Guide for Product Managers, Business Analysts, and Entrepreneurs
2022 || Paperback || Allan Kelly || Springer Nature B.V.
User level: Beg-Int
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Factfulness
Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think
2024 || Paperback || Hans Rosling e.a. || Hodder & Stoughton
Essential reading in the time of coronavirus: the international bestseller that will make you realise things are better than you thought
