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Economie en bedrijf algemeen (1064)
Making the Business Case
Proposals that Succeed for Projects that Work
2021 || Paperback || Ian Gambles || Taylor & Francis
A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, ...
Customer Experience Branding
Driving Engagement Through Surprise and Innovation
2018 || Paperback || Thomas Gad || Kogan Page Ltd
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.
The secret of a brand's success often lies ...
morgen verzonden
The Spider Network
The Wild Story of a Maths Genius and One of the Greatest Scams in Financial History
2024 || Paperback || David Enrich || Ebury Publishing
`Will snare you in its web of deceit ... A brilliant investigative expose' - Harlan Coben, bestselling thriller author
`Reads like a fast-paced John le Carre thriller, and never lets up' - New York Times book review
The Spider Network is the almost-unbelievable and darkly entertaining inside account of the Libor scandal - one of the biggest, farthest-reaching financial scams since the global financial crisis - written by the only journalist with access to Tom Hayes before he was ...
Creating Effective Teams - International Student Edition
A Guide for Members and Leaders
2021 || Paperback || Susan A. Wheelan e.a. || SAGE
Entrepreneurship - International Student Edition
The Practice and Mindset
2022 || Paperback || Heidi M. Neck e.a. || SAGE
Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments.
morgen verzonden
Business Analytics
Solving Business Problems With R
2024 || Paperback || Arul Mishra e.a. || SAGE
Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.
morgen verzonden
Effective Training
Systems, Strategies, and Practices
2023 || Paperback || P. Nick Blanchard e.a. || SAGE
vandaag verzonden
Fundraising
Principles and Practice
2024 || Paperback || Michael J. Worth || SAGE
A comprehensive and current introduction to key topics in fundraising that balances theory and practice.
vandaag verzonden
Sales Force Management
2025 || Paperback || Gregory A. Rich e.a. || SAGE
Foundations of Sustainable Business / 2nd Edition
Theory, Function, and Strategy
2020 || Paperback || Nada R. Sanders e.a. || Wiley
The second edition of Sustainable Business prepares future business leaders to tackle the most crucial social and environmental issues of our time. This engaging textbook provides students with a comprehensive, balanced introduction to integrating sustainable business policies into all core business functions and processes. The text employs a qualitative-based learning process to help students understand how leadership, finance, accounting, risk management, marketing, supply chain management,...
