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Economie en bedrijf algemeen (1060)
Contemporary Issues in Marketing
Principles and Practice
2021 || Paperback || Ayantunji Gbadamosi || SAGE
Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.
morgen verzonden
A Very Short, Fairly Interesting and Reasonably Cheap Book About Employment Relations
2021 || Paperback || Tony Dundon e.a. || SAGE
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
Lean for Sales
Bringing the Science of Lean to the Art of Selling
2016 || Hardcover || Sean Gillespie e.a. || Taylor & Francis
This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sales close rates and delivering improved business value to customers. The time-tested Lean selling techniques described in this book have been prove...
morgen verzonden
Controversies in Contemporary Advertising
2013 || Paperback || Kim B. Sheehan || SAGE
A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.
morgen verzonden
International Financial Reporting and Analysis / 9th Edition
2023 || Paperback || Martin Hoogendoorn e.a. || Cengage Learning
For over twenty-five years, the authors of International Financial Reporting and Analysis have provided comprehensive insight into the intricacies of financial reporting. This ninth edition has been updated throughout with an increased focus on ethics, sustainability and corporate governance. Timely real-world illustrations and activities give students a truly international perspective to successfully interpret and use IFRS Standards in business.
This title is available with MindTap, a flexib...
morgen verzonden
International Marketing
2021 || Paperback || Daniel W. Baack e.a. || SAGE
Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
Advertising and Promotion
2021 || Paperback || Chris Hackley e.a. || SAGE
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.
morgen verzonden
Leadership
A Diverse, Inclusive and Critical Approach
2023 || Paperback || Naveena Prakasam || SAGE
The first comprehensive leadership textbook with diversity at its heart, challenging traditional ways of thinking about leadership.
Strategic Management in the Media / 3rd edition
Theory to Practice
2024 || Paperback || Lucy Kung || SAGE
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â
morgen verzonden
Strategic Management in the Media
Theory to Practice
2024 || Hardcover || Lucy Kung || SAGE
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Â
