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Economie en bedrijf algemeen (1060)
morgen verzonden
The Bezos Letters
14 Principles to Grow Your Business Like Amazon
2024 || Paperback || Steve Anderson || John Murray Press
The USA TODAY and WALL STREET JOURNAL bestseller which uses Amazon CEO Jeff Bezos' annual shareholder letters to show why, when, and how to take risks and grow your business.
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...
Services Marketing / 4th edition
Integrating Customer Focus Across the Firm
2020 || Paperback || Alan Wilson e.a. || McGraw-Hill
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...
morgen verzonden
Joy at Work
Organizing Your Professional Life
2024 || Paperback || Marie Kondo e.a. || Pan Macmillan
How to apply the revolutionary KonMari Method to your work life – for better work/life balance, creativity, productivity and focus.
morgen verzonden
Harvard Business Review Project Management Handbook
How to Launch, Lead, and Sponsor Successful Projects
2024 || Paperback || Antonio Nieto-Rodriguez || Harvard Business Review Press
vandaag verzonden
A Circular Economy Handbook / 2nd edition
How to Build a More Resilient, Competitive and Sustainable Business
2020 || Paperback || Catherine Weetman || Kogan Page Ltd
WINNER: 2018 Les Plumes des Achats & Supply Chain - The Committee Special Prize As we learn more about the climate and biodiversity crisis, it is clear that how we make and consume things is a major part of the problem. Extraction and processing of materials, fuels and food makes up about half of global greenhouse gas emissions and over 90% of biodiversity loss and water stress. Many modern businesses deplete resources, destroy ecosystems and dump waste and pollution at every stage - harming ...
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No Bullsh*t Change
An 8 Step Guide for Leaders
2024 || Paperback || Chris Hirst || Profile Books Ltd
The no-nonsense guide to change: how to lead it and how to lead through it when the world is still spinning. By the award-winning author of No Bullsh*t Leadership.
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The Economist Guide To Analysing Companies 6th edition
2024 || Paperback || Bob Vause || Profile Books Ltd
The definitive guide to analysing and assessing the strengths and weaknesses of any company.
Management of International Trade
2013 || Hardcover || Eun Sup Lee || Springer
Under the current multilateral trading system, most business entities have turned their attention away from focusing exclusively on their domestic market to the management of international business transactions on the global market. Around the world, this trend has increased the demand for education and training on the principles of international trade and, more practically, the administration of international business transactions. This book aims to give upper-level undergraduates and gradua...
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Wellbeing Economics
How and Why Economics Needs to Change
2020 || Paperback || Nicky Pouw || AUP Educatief || met inkijkexemplaar
Amidst rising global inequality, migration, climate change, health pandemics, and deepening poverty, it is time to redirect our economy towards more sustainable and socially just processes and outcomes. In Wellbeing Economics Nicky Pouw puts forward a new framework that places human wellbeing at the centre, instead of economic growth. She postulates ten reasons why economics should change to remain a relevant discipline and develops a Wellbeing Economic Matrix (WEM) to implement this approach...
