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Economie en bedrijf algemeen (1498)
morgen verzonden
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Leadership
2021 || Paperback || Brad Jackson e.a. || SAGE
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
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Marketing Ethics & Society
2021 || Paperback || Lynne Eagle e.a. || SAGE
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
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Reflexive Leadership
Organising in an imperfect world
2021 || Paperback || Mats Alvesson e.a. || SAGE
Making a case for a reflexive approach to leadership that is informed by in-depth studies of managers. The book aims to facilitate reflexivity in terms of challenging one's position - understanding of leadership - and considering alternatives.
morgen verzonden
HBR Guide to Project Management (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business Review Press
We all wish we could sharpen key management skills-like writing more effective emails or proposals, focusing to-do lists on what really matters, giving more persuasive presentations, or dealing with a boss who makes you want to scream. But who has the time? The HBR Guides can help. In the HBR Guide to Project Management
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Work Rules!
Insights from Inside Google That Will Transform How You Live and Lead
2024 || Paperback || Laszlo Bock || John Murray Press
From the brilliant and innovative head of Google's people operations - the ultimate guide to attracting the most spectacular talent to your business and how to ensure the best and the brightest succeed.
morgen verzonden
Hyperfocus
How to Work Less to Achieve More
2020 || Paperback || Chris Bailey || MacMillan
The life hack that you've been waiting for – to work less in order to increase your productivity.
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Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
2020 || Paperback || Eric Ries || Crown
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog ...
morgen verzonden
Marketing Communications
Objectives, Strategy, Tactics
2020 || Paperback || John R Rossiter e.a. || SAGE
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
morgen verzonden
Collecting Qualitative Data Using Digital Methods
2021 || Paperback || Rebecca Whiting e.a. || SAGE
An invaluable guide to using digital research methods in business and management dissertations at Masters level, with practical guidance into how to use these approaches in your own research project.
morgen verzonden
Management Decision-Making, Big Data and Analytics
2021 || Paperback || Simone Gressel e.a. || SAGE
An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers.
