The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.

Martens have been engaging consumers for more than half a century. - McDonald's pla...

Stop Waiting, Start Investing is a timeless guide to help you build long term wealth using the stock market with only 10 minutes of work.

From Silicon Valley to the streets of Beijing, this is a book about a revolution in the making, a story of human invention, and a guide to the future.

This book is for executives, practitioners, and project managers who are tasked with the movement of data from old systems to a new repository. It is designed as a practical guide and uses a series of steps developed in real-life situations that will get you from an empty new system to one that is populated, working and backed by the user population. This new edition is updated to take account of changes in technology and the maturing of the market for data migration services, with two brand ...

A former FBI hostage negotiator offers a new, field-tested approach to negotiating - effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists.

The Second Edition of this esteemed text explores leadership from the head to the toe of an organization - whether that leadership is traditional or virtual, and whether the organization is corporate or non-profit.

*A WALL STREET JOURNAL BUSINESS BESTSELLER*Power Play is the riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car—from award-winning Wall Street Journal tech and auto reporter Tim Higgins. “A deeply reported and business-savvy chronicle of Tesla's wild ride.” (Walter Isaacson, New York Times Book Review)

Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the...

Are you interested in making a positive social impact? In his book “Society Driven Design” Judah Armani explains the role of design in community development and the role of the designer in the process of social change. In doing so, the book demystifies how design can foster social change and community development.

Based on Armani’s decades-long experience in social innovation the book offers a framework on how to cultivate the conditions for social change. Armani is a designer and educ...

New Economy Business shows how business, sustainability and innovation can be brought together to create real, shared value. You will explore seven management areas and read numerous cases from around the globe demonstrating how current transformative trends interact with sustainable business to

evolve into tomorrow's economy. New Economy Business delivers the knowledge and insights needed to do business in an entirely new way, with greater innovative power and broader impact than ever before...