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Social Media Marketing
Theories and Applications
2021 || Paperback || Stephan Dahl || SAGE
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
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Business Analytics
Combining data, analysis and judgement to inform decisions
2023 || Paperback || Mary Ellen Gordon || SAGE
This Business Analytics textbook takes a practical approach to how data and analytics can be used to help inform organisational decisions and actions.
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Conducting Action Research for Business and Management Students
2021 || Paperback || David Coghlan e.a. || SAGE
This concise and practical guide explores the use of action research as a method for conducting research in a business and management Masters dissertation.
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Understanding Journalism
2020 || Paperback || Lynette Sheridan Burns e.a. || SAGE
With a new chapter on visual storytelling and expanded coverage of digital and social media platforms, the third edition of this bestselling text explains the principles and techniques required to become a successful - and valued - journalist.
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Global Entrepreneurship & Innovation
2023 || Paperback || Sarika Pruthi e.a. || SAGE
A new textbook on entrepreneurship and innovation which has a global focus.
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Managing Projects (HBR 20-Minute Manager Series)
2024 || Paperback || Harvard Business Review || Harvard Business Review Press
You've been asked to manage a key project. Its success could propel your career, but before you take the reins, you want a brief overview of what's expected of you. Managing Projects
Creating Business Plans
2014 || Paperback || Harvard Business Review || Harvard Business Review Press
A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: * Present your idea clearly * Develop sound financial plans * Project risks--and rewards * Anticipate and address your audience's concerns Don't have much time? Get up to speed fast on the most essential business skil...
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HBR Guide to Coaching Employees (HBR Guide Series)
2024 || Paperback || Harvard Business Review || Harvard Business School Publishing
Secrets of Power Negotiating - 25th Anniversary Edition
2023 || Paperback || Roger Dawson || Red Wheel/Weiser
“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits
“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week
“A fast, entertaining read that should be required reading for anyone who deals...
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HBR's 10 Must Reads on Mental Toughness (with bonus interview "Post-Traumatic Growth and Building Resilience" with Martin Seligman) (HBR's 10 Must Rea
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
With bonus interview "Post-Traumatic Growth and Building Resilience" with Martin Seligman.
