Why organisations need to be proactive about their culture - and how they can achieve that

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

New in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.

In The Value Flywheel Effect, David Anderson enables leaders to create an adaptive organization built upon embracing strategic thinking, team focus, and reduced time to value to drive business results.

Lang lebe das Ladengeschäft ! Eine neue Generation von Gründern zeigt, was man von ihnen lernen kann.

Der stationäre Einzelhandel wird derzeit von einer neuen Generation von Inhabern und Unternehmern revolutioniert. Ihre innovativen Konzepte und Verkaufsstrategien überlassen nichts dem Zufall, die Gründer sind gut mit Nachbarschaft und im Internet vernetzt und verkaufen überregional oder gar weltweit ihre Ware.

Zusammengestellt von Courier, dem führenden Magazin für den modernes Unte...

Good governance is essential to the success of start-ups and scale-ups. In this book, Luc Sterckx, an expert in internal governance and general management, provides firsthand advice on how early-stage companies can be governed in an efficient and workable manner, regardless of their limited financial resources. The book combines legal and regulatory information with practical advice on implementation, including guidance on how to set priorities. As a company transitions from a startup to a sc...