Your phone, my life. Or, how did that phone land in your hand? is the adventurous story of how the world built and expanded its mobile networks over the past thirty years.

The author’s journey started in the USSR, Ukraine, where she, as part of a team, negotiated with the Minister of Telecommunications of a country with virtually no telecom infrastructure.

From Kiev, her work took her first to other countries in the former Eastern Bloc and then to Western Europe, Kosovo, Lebanon, Azerbaijan...

Starting a new business can be an exciting and challenging endeavor, but with the right steps and planning, it can also be successful. In this book you will learn the general steps to starting a new business. You will learn how to conduct market research, develop a business plan, choose a business structure, and learn how to register your business and how to launch and market your business.

For decades, a single free market philosophy has dominated global economics. But this is bland and unhealthy - like British food in the 1980s, when bestselling author and economist Ha-Joon Chang first arrived in the UK from South Korea. Just as eating a wide range of cuisines contributes to a more interesting and balanced diet, so too is it essential we listen to a variety of economic perspectives.

In Edible Economics, Chang makes challenging economic ideas more palatable by plating them alon...

Coverage offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as the events management bible. Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR,...

By an award-winning technology reporter for The Wall Street Journal, a behind-the-scenes look at the manipulative tactics Facebook used to grow its business, how it distorted the way we connect online, and the company insiders who found the courage to speak out

"A page-turning narrative of immense importance.” —James B. Stewart, Pulitzer Prize-winning investigative journalist and New York Times bestselling author

Once the unrivaled titan of social media, Facebook held a singular place in ...

A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Public Management and Governance is the leading text in international public management and governance and an ideal introduction to all aspects of this field. It combines rigorous insight from pre-eminent scholars around the world with supportive, thoughtful, and intuitive structure and pedagogy. This revised and updated fourth edition responds to the significant changes in the external environment, as well as the field itself.

It includes six new chapters covering aspects of increasing impor...

Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.