This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include:* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams * the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration o...

An expert and accessible exploration of the scale and impact of global tax avoidance.

An expert and accessible exploration of the scale and impact of global tax avoidance.

Your phone, my life. Or, how did that phone land in your hand? is the adventurous story of how the world built and expanded its mobile networks over the past thirty years.

The author’s journey started in the USSR, Ukraine, where she, as part of a team, negotiated with the Minister of Telecommunications of a country with virtually no telecom infrastructure.

From Kiev, her work took her first to other countries in the former Eastern Bloc and then to Western Europe, Kosovo, Lebanon, Azerbaijan...

Starting a new business can be an exciting and challenging endeavor, but with the right steps and planning, it can also be successful. In this book you will learn the general steps to starting a new business. You will learn how to conduct market research, develop a business plan, choose a business structure, and learn how to register your business and how to launch and market your business.

Coverage offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as the events management bible. Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR,...

By an award-winning technology reporter for The Wall Street Journal, a behind-the-scenes look at the manipulative tactics Facebook used to grow its business, how it distorted the way we connect online, and the company insiders who found the courage to speak out

"A page-turning narrative of immense importance.” —James B. Stewart, Pulitzer Prize-winning investigative journalist and New York Times bestselling author

Once the unrivaled titan of social media, Facebook held a singular place in ...

For decades, a single free market philosophy has dominated global economics. But this is bland and unhealthy - like British food in the 1980s, when bestselling author and economist Ha-Joon Chang first arrived in the UK from South Korea. Just as eating a wide range of cuisines contributes to a more interesting and balanced diet, so too is it essential we listen to a variety of economic perspectives.

In Edible Economics, Chang makes challenging economic ideas more palatable by plating them alon...

A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...