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Economie en bedrijf algemeen (30)
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A Very Short, Fairly Interesting and Reasonably Cheap Book About Employment Relations
2021 || Paperback || Tony Dundon e.a. || SAGE
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
HBR Guide to Dealing with Conflict
Assess the situation. Manage your emotions. Move on
2017 || Paperback || Amy Gallo || Harvard Business Review Press
Learn to assess the situation, manage your emotions, and move on. While some of us enjoy a lively debate with colleagues and others prefer to suppress our feelings over disagreements, we all struggle with conflict at work. Every day we navigate an office full of competing interests, clashing personalities, limited time and resources, and fragile egos.
Sure, we share the same overarching goals as our colleagues, but we don't always agree on how to achieve them. We work differently. We rub each...
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Academic Writing Skills for Economics and Business Administration
2017 || Paperback || Bas Karreman e.a. || Boom
Writing a professional text that is easy to read? Many students find this challenging. The Academic Writing Skills for Economics and Business Administration teaches how to get there.
The book may be used as a source of reference. The online course is available on www.academicwritingskillsforeconomics.com
It breaks down the writing process into different skills (Diskits) like structuring, quoting, sentence structure and argumentation. For each skill, students get instruction, rules of thumb ...
Agile practice guide
2017 || Paperback || Project Management Institute || Project Management Institute
Agile Practice Guide has been developed as a resource to understand, evaluate, and use agile and hybrid agile approaches. This practice guide provides guidance on when, where, and how to apply agile approaches and provides practical tools for practitioners and organizations wanting to increase agility. This practice guide is aligned with other PMI standards, including A Guide to the Project Management Body of Knowledge (PMBOK Guide) sixth edition, and was devel-oped as the result of collabora...
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Exploring Entrepreneurship / 2nd edition
2017 || Paperback || Richard Blundel e.a. || SAGE
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.
The second edition features ...
Webs of Influence / 2nd Edition
The Psychology Of Online Persuasion
2023 || Paperback || Nathalie Nahai || Pearson
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...
Narrative and Numbers
The Value of Stories in Business
2017 || Hardcover || Aswath Damodaran || Columbia University Press
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. ...
The Economics of Health and Health Care / 8th edition
International Student Edition
2017 || Paperback || Sherman Folland e.a. || Taylor & Francis
Folland, Goodman, and Stano's bestselling The Economics of Health and Health Care text offers the market-leading overview of all aspects of Health Economics, teaching through core economic themes, rather than concepts unique to the health care economy. The Eighth Edition of this key textbook has been revised and updated throughout, and reflects changes since the implementation of the Affordable Care Act (ACA). In addition to its revised treatment of health insurance, the text also introduces ...
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Events Management
Principles and Practice
2021 || Paperback || Razaq Raj e.a. || SAGE
An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.
Consumer Neuroscience
2017 || Hardcover || Moran Cerf e.a. || MIT Press
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...