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Engineering the Future, Understanding the Past
a social history of technology
2017 || Paperback || Erik van der Vleuten e.a. || AUP
Technology today is often presented as our best hope of solving the world's social and sustainability problems. And that's nothing new: engineers have always sought to meet the big challenges of their times-even as those challenges have shaped their technology. This book offers a historical look at those interactions between engineering and social challenges, showing how engineers developed solutions to past problems, and looking at the ways that those solutions often bring with them unintend...
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Intercultural Communication
an interdisciplinary approach: when neurons, genes, and evolution joined the discourse
2017 || Paperback || Mai Nguyen-Phuong-Mai || AUP || met inkijkexemplaar
This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind.
It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural
neurosciences. Such an interdisciplinary approach provides readers wi...