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Bedrijfseconomie (12)
Microeconomics
2020 || Paperback || Paul Krugman e.a. || Macmillan
Signature storytelling reveals how economics play out in our world.
When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples will help students understand how economic concepts play out in o...
A Course in Behavioral Economics / 3rd edition
2020 || Paperback || Erik Angner || Bloomsbury Publishing
This textbook looks at decisions - how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner clearly lays out the theory of behavioral economics and explains the intuitions behind it. The book offers a rich tapestry of examples, exercises, and problems drawn from fields such as economics, management, marketing, political science, and public policy.
It shows how to apply the principles of behavioral economics to improve your life and work - and to make th...