Have economists neglected trust? The economy is fundamentally a network of relationships built on mutual expectations. More than that, trust is the glue that holds civilization together. Every time we interact with another person-to make a purchase, work on a project, or share a living space-we rely on trust.

Institutions and relationships function because people place confidence in them. Retailers seek to become trusted brands; employers put their trust in their employees; and democracy work...

Microsoft Hybrid Cloud Unleashed cuts through the hype to explain what exactly hybrid cloud is, present complete ITIL-based implementation strategies, guide you through deploying the brand-new Microsoft Azure Stack, and help you use System Center 2016 to maximize the value of your private cloud investment. Written by an expert team of Microsoft System Center Cloud and Datacenter MVPs and Microsoft Senior Premier Field Engineers, it covers all-new material included in no other System Center...

Meticulously reviewed and updated for today's medical students, Basic Immunology, 7th Edition, is a concise text expertly written by the same distinguished author team as the best-selling, comprehensive text, Cellular and Molecular Immunology. This focused, easy-to-understand volume has been fully revised to include recent important advances in our understanding and knowledge of the immune system. A student favorite through six outstanding editions, this new edition uses full-color illustrati...

For courses in Human Physiology Don't just study-visualise, explore and solve problems in human physiology with Principles of Human Physiology! Principles of Human Physiology, 6th Edition uses a precise and clear-cut writing style to offer lasting comprehension for Human Physiology students, extending to real-life application in the field. The 6th Edition provides essential digital resources to foster critical thinking and problem-solving skills. The exceptional art program is consistent, ...

For undergraduate and graduate courses in Logistics. A dynamic foundation to the global study of contemporary logistics A market--leading text, Contemporary Logistics explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe natural disasters, and an unabated pace of technological advancement.

In it, readers see theory come to life through t...

Introduction to Health Psychology, fifth edition, is a comprehensive guide on the subject, linking theory to real-world examples.

With its popular structure, increased use of case studies, and learning tools, it is a must-have edition guaranteed to keep your students engaged.

• The edition retains its popular structure of the three multi-chaptered sections, 'Being and Staying Healthy', 'Becoming Ill', and 'Being Ill', essentially helping you maintain your teaching structure...

Deepen and broaden subject knowledge to set yourself up for future success Foundation Maths 7th Edition by Croft and Davison has been written for students taking higher and further education courses who may not have specialised in mathematics on post-16 qualifications, and who require a working knowledge of mathematical and statistical tools. By providing careful and steady guidance in mathematical methods along with a wealth of practice exercises to improve your maths skills, Foundation M...

For undergraduate and MBA courses in Accounting and Finance. Gain a complete grounding in Accounting and Finance and develop skills to work with financial information Accounting and Finance: An Introduction 10th Edition by Eddie McLaney and Peter Atrill contains all the information on Accounting and Finance you need to start your career in business. With an emphasis on introducing topics in a step-by-step and accessible way, you will be taught how to understand and use financial informatio...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...