The exceptional quality of previous editions has been built upon to make the twelfth edition of Atkins' Physical Chemistry even more closely suited to the needs of both lecturers and students. The writing style has been refreshed in collaboration with current students of physical chemistry in order to retain the clarity for which the book is recognised while mirroring the way you read and engage with information. The new edition is now available as an enhanced e-book, which offers you a riche...

This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are p...

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Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...

For principles of economics courses. An engaging, practice-oriented approach to understanding core economic principles Foundations of Economics introduces economic principles students can use to navigate the financial decisions of their futures. Each chapter concentrates on 3 to 4 ideas, with each idea reinforced several times throughout the text. This patient approach helps guide learners through unfamiliar terrain and focuses them on key concepts and skills, like reading and interpreting gr...

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Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...

Now in its fourth edition, this bestselling title provides an easy to navigate roadmap for anyone undertaking a research project in the applied social sciences

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In seven sh...

In ‘Financieel management in de zorg ontcijferd’ wordt alles wat komt kijken bij financieel management in de langdurige zorg ontrafeld en een brug geslagen tussen de theorie en de praktijk. Het biedt inzicht in de wereld achter de cijfers, die doorspekt is van wet- en regelgeving, verschillende vormen van bekostiging en de nodige afkortingen.

Op toegankelijke wijze komen alle aspecten van financieel management aan bod. Hoe ziet de wet- en regelgeving rondom de zorg eruit? Hoe werkt de bek...